Google Business Listing or Google Places
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Get your business hours, phone number, and directions on Google Search and Maps — with Google My Business.
Why You Need A Google Places Listing ?
Google Places is one online tool no local business owner can afford to ignore.
This feature allows you to list the exact location and address of your business on a map which in turn enables potential customers to get precise directions to where you are rather than having to rely on a map or scribbled instructions.
A Google Places listing gives you an immediate edge when marketing to your local area. Not only does it show up high in search results, if properly optimized, but it also allows for user reviews of your services and products. Simply being listed gives you a boost in rankings for your main website and therefore leads to more traffic.
In addition, there are options to include coupons, special offers, videos, images, opening hours and preferred payment methods within your Google Places listing. Having all this information in one place saves your customer time and therefore boosts both customer satisfaction and your own reputation.
With Google Maps also being visible on smart phones, Google Places is infinitely accessible 24/7, working for you to bring in more customers without you having to lift a finger.
Having spotted the enormous growth in Smart phone usage, Google has placed great emphasis on location-based searches with Google Places listing dominating the search results.
This social element adds a level of interaction which, when cleverly combined with social marketing, provides a killer combination for the local business owner at minimal cost.