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Why infographics plays an important role in SEO?

Visual effects are more attractive and appealing than only content based promotion.

Content still plays the important role in SEO, but in up to 2012-13 it was just a monopoly. But the situation has been changed. Now only content can’t be the key to success. After introduction of social media and SMO, audio visual promo materials have become more popular and this is the reason of info-graphics’ popularity. It helps to explain the concept very easily and can be memorized very easily and fast.

According to Hubspot, 44% of people will respond better to visual information than text.

Why Infographics are good for SEO:

  • Interest grows.
  • Build audience.
  • The content goes viral.
  • Compelling and Attractive
  • Viral Capabilities Due to infographics attractiveness
  • Worldwide Coverage
  • Make visitors stay longer.
  • Brand Awareness
  • Benefits Search Engine Optimisation

 Infographics drive a successful digital marketing campaign through Search Engine Optimization.

  1. Interest grows

People tend to get more attracted by content with visual elements rather plain text-based content.

  1. Build Targeted Audience

85% of people learn fast with visual information. Visual info like graphs, charts, pictures, stylized fonts and other graphical elements can do a lot better to capture the attention of target audiences.

  1. Content Goes Viral

If you can combine the power of text, graphics and photos into a copelling infographics you will increase in viewers there by making it go viral.

  1. Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

  1. Viral Capabilities Due to infographics attractiveness

The capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

  1. Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

  1. Make Visitors Stay Longer

Infographics are designed to make visitors stay longer to increase stick rates. Infographics will make people stick to their screens for longer time thereby decreasing the bounce rate and increasing the average time duration takes place.

  1. Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

  1. Benefits Search Engine Optimisation

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

About Chetan Kalbande

• Working knowledge in Magento, Wordpress, Joomla, PHP, HTML5, CSS3, Bootstrap front-end framework and Foundation front-end framework. Experience of PSD to HTML and HTML to Wordpress. Having knowledge on theme development of Wordpress, directory structure and responsive UI of Magento. E-Commerce development using Magento, Opencart, Woo-Commerce . Clean , attractive and responsive website development using Wordpress and Drupal. Estimation, design and development of various modules. Work on Search Engine Optimization to improve the search engine rank of website. Working knowledge and handling experience of Google Absence and different affiliates account. • Knowledge of Jquery Mobile, Android application development and Phone gap. Experience of Developing and maintaining web base portal or directory website. Work closely with the other team members to meet client goals. Promote on page SEO activities and also the interactions that build ranking, profile and traffic.

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