In 1990, Canon’s television ad’s featured legendary tennis star Andre Agassi. In the commercial, he says “Image is Everything“. That statement is so true! Image and appearance are some of the most important factors when building a website. It’s the first thing visitors take into consideration when deciding to stay or leave.
The impression you create when people are browsing through your website can lead to a purchase or call. If not developed strategically, your site will prompt a quick exit and a click on to your competitor’s website. Design trends have evolved from the early 90′s, and both the internet and consumers have matured.
Important factors you must implement:
- Domain name and URL
Relevant domain name can help with their search engine rankings
Respect your website real estate. Having too much information on one page will make your website look cluttered. If your web design and layout looks inviting, you give potential customers the impression that you have paid attention to details and that you care about being professional.
Nothing will send your customers running to a competitor faster than a website that is difficult to navigate. If the customer can’t find the information or product they are looking for on your website quickly, then they are going to search elsewhere. Carefully consider your navigation when you are planning your layout. Sketching out your website or wireframing is a great process to plan out navigation of your site.
Ensure you have enough significant substance on your site that is anything but difficult to peruse. Internet searchers “creep” content on your site and file your pages. You will probably have guests connect with your substance. Recordings, charts, and so on. They are all types of substance that inspires guests to navigate your site. Why do a few pages come up before others? Significant substance. The more individuals read pages or articles on your site, the more web indexes consider it significant and along these lines help your site rank higher.
When creating content, consider choosing extremely relevant keywords when developing your website. Search engines use keywords to display their search results, but keep in mind that you don’t want to keep repeating them because they will penalize you for it. Repetitive keywords also known as “keyword spamming” is considered to be an unethical SEO practice. Google provides guidelines you can follow to avoid being penalized.
- Call to action
There are many techniques to convert visitors into potential customers. Have you been to a website where there is a big red button that says, “Start your free trial, download now, call for a free quote, or fill out this form”? If so, you have been converted by that website. Becoming engaged or interested was half the battle for the website you visited. I remember the first time I clicked on Netflix’s “30 free trial” button- 3 years later; I am now a loyal customer.
- social Media Links
The capacity for clients to cooperate with your business, items, and administrations is an indispensable today. What we purchase, where we go, who we work with has turned into an element of blogging and online networking. Consider joining a blog like wordpress and social average systems like Facebook, LinkediN, and Twitter. I as of late posted an article “Client Engagement through Social Media Marketing”; I urge you to peruse it. Above all, when you incorporate connections on your site to your online networking pages you fabricate interfaces normally.
Keep your site upgraded and cutting-edge. I’ve seen sites that haven’t changed in years! How exhausting. Your client doesn’t value it and neither searches motors. Staying up with the latest is no simple assignment, particularly in our current reality where new data is being posted at the speed of light. There are numerous gatherings, and tech writes that can help you remain current.