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Bing Ads Accredited Professional Certificate exam question and answer

  1. Bing Ads Editor allows you to work and make changes offline or online.
  • True


  1. When you target by time of day, which time zone does Bing Ads use?
  • The searcher’s location, based on IP lookup.


  1. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  • True


  1. Where in your account can you create remarketing lists?
  • Shared Library


  1. Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?
  • False


  1. World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.

Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

  • Placeholder {param2}
  • Placeholder {param3}


  1. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword in the same order with no extra words. Which keyword match option should they select?
  • Phrase match


  1. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
  • True


  1. Which Delivery status indicates an ad group that has passed its end date?
  • Ad group expired


  1. Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?
  • Fresh {keyword:flowers}


  1. What is the main advantage of using dynamic text in your ads?
  • Turns generic ads into custom ads.


  1. The Multiple Changes wizard helps you create which of the following:
  • All of the above


  1. You can set default keyword bids at what level?
  • Ad group


  1. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  • True


  1. Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
  • Optimization


  1. Which of the following will not cause your ad to be disapproved?
  • The landing page includes more than one of your keywords.


  1. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
  • Keyword traffic
  • Suggested bids


  1. Which of the following might generate invalid clicks? (Select two)
  • Search engine robots
  • Fraudulent activity


  1. Which one of the following is not a report in Bing Ads?
  • Ad Sequence


  1. When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)
  • Find keywords containing a word or phrase
  • Find keywords on a website


  1. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
  • False


  1. You want to know the geographical location of the people who click your ad. Which type of report should you select?
  • Targeting


  1. Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.
  • True
  1. Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)
  • Opportunities
  • Tools


  1. Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?
  • Ad copy


  1. You want to track your search advertising budget and spend. Which report group should you select?
  • Billing and budget


  1. The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.
  • False


  1. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  • Target the ads by location to the delivery areas.


  1. If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
  • True


  1. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  • All of the above


  1. An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
  • Age and gender


  1. Which menu should you use to manage your accounts and campaigns?
  • Accounts


  1. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
  • Age and geographical


  1. Which item is not a possible Campaign Exclusion?
  • Age and gender


  1. Which of the following can you customize in Bing Ads Editor?
  • All of the above


  1. Keywords can be analyzed by what factors?
  • All of the above


  1. Which of the following statements describes inline editorial feedback during ad creation?
  • All of the above


  1. Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
  • Make your ad copy more compelling


  1. Which of the following audiences can you define with remarketing lists?
  • All of the above


  1. You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?
  • Change history


  1. From which tab can you access your online billing statement?
  • Accounts & Billing


  1. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
  • False


  1. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  • Automated rules


  1. How do incremental bids affect the display of your ad?
  • They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.


  1. Which of the following suggested best practices are likely to help make your ad more effective?
  • Highlighting your company’s products and benefits.


  1. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  • Keyword match type


  1. The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?
  • They discontinue showing and will resume the first day of the next month.


  1. Why would this keyword not serve with this ad?

Travel to {keyword}

Discounted group trips to {keyword}! Book today.

  • The keyword variable has incorrect brackets.


  1. Which of the following does not affect your ad’s rank?
  • Analytics


  1. Looking at traffic history is one way to improve your bidding strategy. True or false?
  • True


  1. Automated rules can only be applied at the campaign level. True or false?
  • True


  1. Which feature should you use to create a custom filter that shows items with different attributes?
  • Advanced search


  1. As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
    What amount should you enter in the campaign budget field when using the Daily Standard option?
  • 500


  1. You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?
  • Skipped


  1. Which of the following examples of automated rules you can create in your account?
  • All of the above


  1. You want to run your report on a regular basis. Which option gives you this capability?
  • Schedule this report to run automatically


  1. Which Bing Ads feature can help you analyze your ad campaign performance?
  • Reports


  1. Tablet investment can be controlled by bid modifiers of: [select 2]
  • +300%
  • -20%
  1. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  • False


  1. Which components are not required for a Bing Ads text ad? (Select two)
  • Company name
  • Targeting


  1. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
  • Conversion
  1. Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
  • Ad activity stops until the next day.


  1. High traffic, combined with which of the following, might indicate low-quality click activity?
  • Low conversion rates


  1. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  • Add low-quality click values to your performance reports.


  1. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  • Apply a keyword level destination URL using dynamic text


  1. Which attributes can you use to choose which products you want to include in a product group?
  • All of the above


  1. Multiple Ad Groups are allowed in Campaigns.
  • True


  1. If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
  • Increase your keyword bid prices.


  1. Which is not a part of a product ad?
  • Promotional Text


  1. What happens if any of your ad components exceed character limits?
  • The extra characters are automatically truncated.


  1. What do you call words or phrases that trigger ads when they match a customer’s search query?
  • Keywords
  1. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.
  • False


  1. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  • True


  1. You can import existing campaigns from other online search engines. True or false?
  • True


  1. How many tags must you place on your site to track multiple campaigns?
  • One tag per website


  1. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  • Disapproved
  1. Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?
  • True


  1. What is the billing threshold?
  • Your account credit limit


  1. What is the first step in getting a bid estimation for keywords?
  • Choose a keyword


  1. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
  • True


  1. What is the first step to get started using Product Ads?
  • Claim your domain in Bing Webmaster Tools


  1. How do your keyword bids and your monthly budget work together?
  • Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.


  1. Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?
  • Improve the user experience on your landing page


  1. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “wines white.” Which keyword match option should they select?
  • Phrase match


  1. Bing Ads Editor lets you know about important information with which of the following?
  • All of the above


  1. Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?
  • Tag


  1. Each campaign you create will have its own ___________.
  • Budget


  1. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  • Editor


  1. What is a keyword bid?
  • Specifies the maximum price you are willing to pay each time someone clicks your ad.


  1. With search advertising, what happens when a customer clicks your ad? (Select two)
  • You are charged for the click.
  • The customer links to your website.


  1. Which type of customer conversion is tracked by Universal Event Tracking (UET)?
  • All of the above


  1. The keyword research feature can help you:
  • All of the above


  1. You have finshed importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?
  • Click Post Changes button to sync with Bing Ads online.


  1. Unified Device Targeting combines PCs, Laptops and Tablets into one category. How do you optimize your bid for Tablets?
  • Increase tablet bid


  1. If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
  • It tells you whether your campaign is active.


  1. Which visitor behavior is considered a conversion? (Select two)
  • Signing up for an e-mail newsletter


  1. With pay-per-click search advertising, when are you charged?
  • Each time a customer clicks your ad.


  1. In Bing Ads, which customer actions are considered conversions? (Select three)
  • Purchasing a product or service.
  • Filling out a registration form.
  • Clicking the ad.


  1. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  • Negative keyword
  1. Why is it important to choose the right keywords? (Select two)
  • Prevents your campaign from being paused.
  • Helps more customers find your ads.

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