For optimizing your pages for keywords, you will need to include those keywords on your site or your webpage. But not every placement of a keyword is equal: There are certain places on your website that are more optimal than others for on-page search engine optimisation.
list of important places to optimize for your chosen keywords on your site:
- Headings & Content
- Images Titles & Alt Text
If you haven’t optimized these sections of your site in the past, you have some work to do — but it’s up-front work that will pay off big time in the long term. To get the most bang for your buck, start with the pages that get the most traffic. Then, as you create more pages in the future, be sure to optimize as you go.
Titles are the HTML element used to describe the topic of a webpage. You’ll find them in the title of a search engine result page, and in the top bar of an internet browser.
Titles have a direct impact on both searcher clickthrough rates (CTRs) and search rankings. To make your title both search-friendly and click-friendly:
- Try to keep title below about 65 characters so it doesn’t get cut off on search engine results pages
- Include one of your target keywords or phrases so it’s easier for searchers to identify that your results are relevant to other query — and position these keywords toward the front of the title to lower the risk of it getting cut off on SERPs.
Descriptions, also known as meta descriptions, are shown in search results below the title and URL, as shown below.
Portrayals can build CTR, yet these days, they really don’t directly affect rankings. They’re there for people, not web index crawlers, and you ought to utilize them to tell searchers why they ought to tap on your outcome. Utilize one of your objective watchwords or expressions in your meta portrayal so they know your substance is applicable to their inquiry, yet make it alluring to the viewer, as well.
Headings & Content
It’s important to use your keywords in your headings and content, as visitors are much more likely to stay on a page if they can see the terms they had searched for on it. Using keywords in your content is used by Google as a ranking factor, so doing this can help improve your SERP placement.
Just make sure you’re using these keywords naturally, since Google has gotten better and better at being able to tell when people are keyword-stuffing their content. Whenever you create content, focus on what matters to your audience, not how many times you can include a keyword or keyword phrase in that content. If you do that, you’ll usually find you naturally optimize for important keywords.
It’s fine to use keywords in multiple locations on your site, don’t overdo it or Google will demote your WebPages in search results.
Image Alt Text & Titles
You can also look at including keywords in a natural way in your image alt text and titles. Both alt text and titles are attributes that can be added to an image tag in HTML. Here’s what a complete image tag might look like:
<img class=”alignCenter shadow” src=”allhelpserviceslogo.jpg” alt=”image-description” title=”image tooltip”/>
An image’s alt text tells search engine crawlers what an image is about, which helps it be found in search. It’ll display inside the image container when an image can’t be found, and it also improves accessibility for people with poor vision using screen readers.
Always good to include your keywords in website or webpage URL if they accurately describe the page contents. This is particularly important for businesses that do a lot of blogging — there’s a huge opportunity to optimize your URLs on every post you publish, as every post lives on its own unique URL.
Remember ,Search engines will penalize exact match domains that are keyword stuffed. So if you’re thinking of starting up arizonerealestaterealtorsinarizona.com, think again. Keep it to allhelpservices.com/topic-topic, and you should be fine.
As always, keep reader-friendliness in mind when you’re creating your URLs. Overall, your URLs should make sense to humans and give them a good sense of where in your website they’ve landed. You should also separate words with hyphens and remove extra words (like “a” and “the”) in the page part of the URL slug.