Page load time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.
The impact of speed
- 74% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 52% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 37% of mobile internet users say that they’ve encountered a website that wasn’t available.
- 48% of consumers expect a web page to load in 2 seconds or less.
- 41% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
But if fast loading times aren’t happening, then landing page conversions aren’t either.
So here are some tips to fix that.
- Clean up code
Complex code does not just make your developer happy it makes pages load quicker to open.
Reducing the size of site files, especially front-end ones, it have a big impact on load time of page . Even small issues like excess spaces, indentations, line breaks and superfluous tags can hurt your page load time.
- Minify HTML & CSS
Jumping on the reducing requests bandwagon, minifying HTML and CSS will help you to package and deliver page data in the most streamlined way possible.
HTML and CSS are loading client side means in browser so its affects load time , if they are in minifying structure so it consume less spacing and gapping between tow lines , so that’s benefits in file size , lesser the file size then lesser will be loading time.
If you are not aware of this then open up Google’s PageSpeed Insights, and paste your URL and then send the results to a trusted developer. It will help you to handle your issue.
- Utilize GZIP compression
GZIP compression deals with content encoding to again minimize server requests made by your browser. Ouch — that sentence made my brain hurt.
In non-technical terms, GZIP compression reduces your file sizes to enable faster load times. If a more detailed explanation piques your interest.
Use GIDNetwork to see what the current compression on your site looks like now, as well as to get a few ideas of how it could be improved.
- Minimize redirects
301 redirects are a standard SEO-friendly practice used to tell both search engines and visitors that a page has permanently moved to a new location. It’s a common best practice used when campaigns and sites evolve or change over time, and can help you cut down on broken links or 404 errors.
404 errors make user angry.
Trouble is, too many redirects can also negatively impact speed. So the question is: How many? In typical fashion, Google’s answer is vague — they simply suggest minimizing or trying to eliminate them all together, because they cause extra network trips to verify data (which can be a killer on mobile devices especially).
Screaming Frog can help by quickly identifying all of the redirects currently on your site.
- Limitation on WordPress plugins
If it’s really so easy, then open up WordPress right now and look at how many plugins your has installed for simple things like social sharing or tracking. Things that can — and should — be done by a professional so you can completely avoid having to install these plugins in the first place.
The problem is: taking a bunch of third-party tools built by different people and shoehorning them into a Frankenstein-esque page is a recipe for disaster.
If you’d like to diagnose which plugins are worth keeping and which need to be deactivated immediately, you’re not going to like the answer… add another plugin!
P3 (or the Plugin Performance Profiler) will measure your site’s plugin performance and measure their impact on load times. At least you can rest assured knowing that this one will serve some utility while it’s installed.
Try to use minimum plug-in, we blindly use third party plugin and they didn’t have standard structure so check properly and then use.
- Change or upgrade hosting
Check you hosting if it consume time to open then switch to recommended hosting like blue host , site ground etc (upgrade your hosting it helps you to reduced page load time.)
- Deliver Images with a CDN
Delivering images with a Content Delivery Network (or CDN) is like calling in reinforcements from servers located closer to your site’s visitors. That means it will try to use the closest ones first, using every trick in the book to cut down on the time and effort required to deliver content from server to a user’s browser.