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15 Most Important Google Rankings Factors to know

The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility or search engine:

  1. Keyword in title tag:

    The title meta tag is one of the strongest part for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result.

  2. Keyword in description:

    The importance of the meta description tag today is often discussed in SEO circles. It is also crucial for gaining user interaction and clicking from search results. Including keyword in it makes it easier to a search engine and a searcher.

  3. Keyword in H1 tag:

    H1 tag is another important factor for search engine, serving as a description of the pages content. H1 tag is still a good practice to include your keyword in H1 tag on a page.

  4. Content:

    Google therefore looks for authoritative and informative content to rank. It’s a common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Do not be shy of writing long but highly useful copy then.

  5. Duplicate content:

    Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.

  6. Canonical tag:

    Sometimes however having two URLs with similar content is bad. One of the ways from preventing this from becoming a duplicate content issue is by using acanonical tag on your site. This tag does one simple thing, it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.

  7. Image Optimization:

    Images for instance can send the search engine relevancy signals through their alt text, caption and description for instance. Images affect the speed of page load so need to optimize the image for web load time and for search engine also.

  8. Content Updates:

    Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time.

  9. Outbound links:

    Linking to authoritative pages sends trust signals to the search engine.

  10. Internal links:

    Interlinking pages on your website can pass their strength between them.

  11. Keyword in URL:

    Including keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

  12. Sitemap:

    A sitemap helps search engine to index all pages on your site.

  13. Domain trust:

    Trust matters. It’s hard no to think that sites Google trusts should rank higher.

  14. Server location:

    Some SEOs believe that a server’s location helps to boost rankings for that specific country.

  15. Google Webmasters Tools:

    Webmasters Tools is said to help with your sites indexing.

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One comment

  1. Way cool! Some extremely valid points! I appreciate you writing this article and also
    the rest of the website is very good.

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