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14 Ways To Market Your small Business Online On small Budget

List  your business on online review sites is important not just for driving traffic and sales, but for protecting your online reputation. The following sites are some of the most influential, as well as the most cost-effective (free!).

  • Set up a Google My Business page:This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. Local business reviews tend to receive high rankings in the search results, giving you some great (free!) real estate. Google+ Local reviews also influence the search rankings of people you’re connected to, meaning your business’ reviews may also appear when your connections perform relevant searches on Google.
  • Create a listing on Yelp:As the biggest online review site, creating a Yelp listing is definitely worth the effort. It’s free, and gets you in front of the platform’s more than 140 million monthly visitors.
  • Create a free Angie’s Listpage: Users pay a monthly fee to use the platform, but listing a business is 100 percent free. Available for service-based businesses only.
  • Get listed on Yahoo Local:Yahoo offers local businesses the opportunity to get a basic business listing in its directory for free. Listings are integrated with other Yahoo products like reviews, maps and events.
  • Join Facebook and LinkedIn groups:Become a valued member of two or three groups in your industry, offering advice & support. This helps to establish you as an expert in your field, means you are ultimately builds your reputation and sales.
  • Create own Facebook group:Create a free Facebook group for customers or prospects to get help or support with a problem related to your niche. (For example, a social media consultant could start a “DIY Social Media Mastermind group.”)
  • Add offer discounts on Facebook:Using images to offer discounts is a great, non-threatening way to promote your products without being too “salesy.”
  • Create and share an infographic:A tool like Piktochart requires no design or coding skills, and costs start at only $25 per month — much cheaper than hiring a designer to do it for you.
  • Contribute guest posts to a well-known industry site:To find blogs to contribute to, do a search for “your niche” + “guest post”.
  • Partner with a complementary business to co-sponsor a contest:Co-sponsoring the contest gives you access to each other’s audience, maximizing your efforts. Submit your contest to popular sweepstakes sites to extend the reach of your contest.
  • Install a free social sharing plugin on your site:Using a free WordPress plugin like Share Buttons ensures all your blog content can be easily shared by your readers.
  • Join forums and respond to questions: Make meaningful contributions to conversions to capture the attention of other readers.
  • Testimonial: Businesses love receiving testimonials, and many times will post them on their website.
  • Answer questions on a Q&A site like Quora:These sites consist of real people looking for answers to questions. Search the site for relevant questions you can answer intelligently.

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