SEO stands for Search Engine Optimization. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages. The higher your pages can rank on Google or Bing search results pages, the more traffic your site is likely to get.
SEO can be divided into two separate categories;
- On-Page SEO :On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
- Off-Page SEO: Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
This is one in every of the foremost powerful ways that to market your web site on-line. Write a diary of your own for your web site and embody several distinctive content. Be precise in what you are attempting to convey for the users in your diary entry and promote your diary in diary directories and diary search engines. you’ll additionally promote your blog/website by posting comments in different service-related blogs which permit links within the comments section that area unit crawlable by the search engines (these blogs area unit ordinarily known as Do-Follow Blogs). If you are not excellent at writing content for diary posts, rent a guest diaryger for your diary and raise him/her to put in writing precise and distinctive content so your blog will gain additional credit from a hunt engine purpose of read.
Create a forum online discussion of your own and start a discussion or share topics with your friends or online users. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines
Search Engine Submission
:Submit your website to the popular search engines like Google, Yahoo, MSN, Altavista and Alexa etc.
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
Social Bookmarking :
Social Bookmarking is another important way of promoting your website or your content. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
:Exchange links with service-related websites that can help increase your link popularity, which is a major factor of Google’s Page Rank algorithm. Beware of Black-Hats while doing exchanges.
: Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
: Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll and Shvoong etc.
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website.
: Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace etc.
PPC Ad Campaign
: When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.