Today social media is wide and It used by everyone. Social media now the widest thing on internet .Everyone used it for getting connect with other person , friends , college friend etc. And social media is also used for brand promotion ,It helps to build a brand .
Now companies or B2B companies are also doing social media they gets benefits in lead generation , brand making etc.
It’s obvious why large B2C companies are using social media as they can directly advertise their products to customers. But what about if your company works mainly B2B? You’re not selling your products or services directly to the Average Joe Twitter or Facebook user (and indeed you might think your company is of little interest to non-industry experts) so why bother right?
It may not seem necessary for your business to spend time using Social Media, but let me tell you, there are lots of B2B companies making Social Media part of their Marketing Strategy.
1. SEO Optimisation
There is evidence to suggest that using social media can improve your website’s search engine rankings and increase traffic to your website. Search engines like Google are constantly updating ways in which they rank websites. Social media is becoming more important as an SEO signal. Being talked about and mentioned on social media is a good sign to search engines that your company is popular which will bump up your page rankings.
2. Lead Creation
Social Media is a great way to connect with other businesses and engage with existing and potential clients. With over 240 million active monthly users on twitter, over 1.2 billion monthly active Facebook members and over 300 million users on LinkedIn there’s no shortage of opportunity to connect.
Your social media followers can often be worth more than visitors to your web site because most people will check their Facebook and Twitter feeds daily. This means, if you keep your social media updated, people who follow you will look at what content you’re sharing more often and are therefore more likely to buy your products or recommend you.
3. Connections with Employees
Although your Social Media pages may not serve as places to sell, they can be great platforms for employee engagement. Most companies, regardless of the industry or the location will have employees that are active on various forms of Social Media. This is great because it means you can communicate with your employees and more importantly your employees can communicate with each other. This can create a community spirit within your organisation which not only keeps your employees happy but also looks good for outsiders looking in.
4. Online Reputation
Approximately three-quarters of shoppers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn’t tell them anything about the company. Online reputation is where many companies have the most impact from customers. Social engagement, customer reviews and other aspects contribute to someone’s decision to make that initial purchase.
5. Driving Traffic
In August of 2015, Facebook reported that it had almost 1.5 billion users who log in at least once in any given month. According to Mark Zuckerberg, founder of the popular social hub, approximately one in every seven people on the planet use the site to connect to friends and family. These numbers don’t include other popular sites such as Twitter and YouTube. When you take into consideration the sheer number of people that only use Facebook, you can begin to understand the importance of social media marketing to engage a vast target audience.
6. Cost Efficiency
One of the key components that drive companies to use social media marketing is the overall cost for upkeep. As most profiles on these sites are free, engaging potential consumers has no expense other than time. It takes less than a minute to respond to an individual or post a link to new content on your website.
Advertising campaigns on social media sites may also be more cost efficient than methods you may be using today. For example, a retail store in Denver can use pay-per-click ads in Facebook to target only those users in the immediate area. This has potential to increase the return-on-investment as people in Miami wouldn’t see the ad and click on it.
7. Increasing Sales
Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?
Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.
8. Mass Posting
Tools such as Buffer, Hootsuite, TweetDeck, and SproutSocial are excellent for distributing your content to all of your social profiles. From a single point, you can send a post to the most popular social hubs simultaneously. This means you don’t have to visit each site one-by-one to share your new posts or images. Most of these have free adaptations for beginners, but paying for the premium accounts could be a time-saving investment.
Surveys show that businesses are likely to spend more money on social media marketing in the upcoming years. This is because positive results have been experienced by many. By understanding the importance of social media marketing, you can build strategies that have potential to increase your income. Connect to your target audience on these platforms, and give them a reason to trust your brand.
8. Showcase Your Brand
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective–whether creating brand awareness, relationship building ordriving new sales–you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
9. Develop a loyal community of prospects
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
10. Increase digital exposure
If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.